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Sony's various content distribution services may soon be operating under a new, unifying name, CNET has learned.

So long, farewell? Sony Network Entertainment

Qriocity arrived in a "soft launch" nearly two years ago as a streaming movie portal, and added music streaming months later. The oddly named store marked the beginning of Sony's broad aspiration to compete with the horde of cloud-based streaming services.

Despite a wide range of features, shared log-in with PSN, and an expansive catalog, the service never really took off. Qriocity was also the first major project of Sony Network Entertainment, a subsidiary company that launched in 2010. One CNET source believes another motivational factor behind the big name change is that the name "Qriocity" .

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