Sony Entertainment America

H1Z1As if zombies hadn’t caused us enough trouble by now, our undead brethren are set to invade yet again in H1Z1, an upcoming MMO project courtesy of Sony Online Entertainment. It’s fairly early days, but we’d be forgiven for thinking that this title is just jumping on the zombie bandwagon, considering the industry’s output over the last few years. Perhaps this is just an unmistakeable example of market- savvy game development, falling into an oversaturated subgenre. Adam Clegg, game designer on H1Z1, feels differently.

Do you feel that with H1Z1, Rust and DayZ the zombie survival-horror space has the potential to become oversaturated?

Adam Clegg: Every game genre has the chance to be oversaturated but people keep making games of that genre because each one has the chance to feel completely different. H1Z1 gives the players a truly amazing zombie survival experience and that’s what we want our players to get out of our game. If people stopped making games of a specific genre for fear of oversaturation then there wouldn’t have been any 2D sidescrollers in the Nineties after Mario and Sonic.

With ongoing claims that DayZ will be making its way to consoles in the future, do you see Dean Hall’s baby as a threat to your product?

AC: We are focused on launching on Steam Early Access and creating a fun, deep zombie survival game, so there’s not a lot of time to think about much outside that. We’re fans of DayZ though, so we’re just as excited as everyone else to see what’s next for the game.

What tempted you into the zombie market? Any interesting stories to be told?

AC: Everybody was hooked on making a zombie game as soon as the initial idea was pitched because we are all fans of zombies, from The Walking Dead TV series to games like Last of Us, and even old movies like Night of the Living Dead. One of the developers even has zombie movies playing 24/7 in his office. We’re zombie enthusiasts, and we want to make H1Z1 a true zombie survival experience on a massive scale.

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