Pre-ordering Video games

Video game pre-orders in sharp decline in UKPeople are finally quitting the habit

New research suggests that Britons are pre-ordering less new video games than they used to, as they wait for cheaper deals later.

A total of 20 per cent of UK gamers says they are pre-ordering fewer games than they used to, or have stopped pre-ordering altogether in the last 12 months.

The research was carried out by Ipsos Media’s GameTrack project on behalf of trade paper MCV, and found that 9 per cent had cut back on pre-orders and 11 per cent said they hadn’t pre-ordered anything at all – despite having done so in the past.

The reasons given include spending money on non-gaming related items and choosing to wait for prices to come down.

Do you pre-order?

Do you pre-order?MCV’s primary audience is retailers and so it characterises the decline as a ‘crisis’, although it fails to mention whether there was any dissatisfaction amongst gamers over misleading or disappointing pre-order deals – or the general state of new games at launch last year.

Apparently the UK is the number one territory in Europe for pre-orders, with 23 per cent of gamers admitting they pre-ordered a game in the last 12 months.

But the UK has also seen the sharpest decline over the last year, while the UK, France, Germany, and Spain combined has seen 12 per cent of gamers stop or reduce the number of titles they pre-order.

That amounts to 10.3 million people, 3.4 million of which are in the UK.

Have you been stung by pre-orders?

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