PlayStation 3 sell

Can a console brand name sell millions of units alone, even without quality software to back it up? David Reese, CEO of Sony Computer Entertainment Europe, certainly thinks so.

"We have built up a certain brand equity over time since the launch of PlayStation in 1995 and PS2 in 2000 that the first five million are going to buy it, whatever it is, even it didn't have games."

This type of cocky attitude isn’t going to sell systems, and even if the launch is successful due to the Playstation brand name alone (and not because of the actual games available for it), then that definitely doesn’t mean that it’ll still be the top-selling console in the future. Also, even though the Playstation 2 was the dominant market leader of this generation, Nintendo was also top dog of the gaming industry one generation (32-bit, SNES) and then was dethroned from first place, sales wise the next (64 bit, N64).

If Sony really wants to sell truck loads of consoles after the initial launch and rein supreme once again for yet another generation then they’re going to have to make sure that they have quality software to back their system up. Otherwise, gamers, whether they are of the mainstream or hardcore variety, may start looking elsewhere for their gaming thrills.


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