New PS3 price
"There's no price drop formally, but the thing that's been happening in the market over the last year or so is that there's been so many retail price promotions, and so many different gift card offers and all those things, being done by all of us [Microsoft, Nintendo and Sony], that we've heard from our consumer, 'Enough with all these weird price moves. What we really want is content and games and value, '" Koller tells Engadget.
Most consumers we can think of (ourselves included) love having great content, but hold an equal passion for cheaper consoles. Koller says his answer is "kind of a long way of saying, 'No, no formal price drop.'" Besides, there are only so many older PS3 models on the shelves, he points out.
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