What is the new PlayStation called?

What Will the Next PlayStation Be Called?The number four is unlucky in Japan. The figure is pronounced “shi” in the land of the rising sun, which is the same as the word for death. As a result, many hospitals prefer to ignore the digit, skipping the integer when naming room and floor numbers. Furthermore, there are no seats with the numeral on passenger planes of the All Nippon Airways, the nation’s largest airline. The question is: could superstition play a part in the naming of the next PlayStation?

Humble beginnings

Sticking with traditional title conventions makes sense. We’ve adopted the moniker PlayStation 4 pretty heavily over the past few weeks because it easily evokes a sense of progression.Humble beginnings Since the original PlayStation’s inception, we’ve been conditioned into the theory that the highest number at the tail of the brand name represents the most recent iteration. PlayStation 2 was the natural successor to the PSone, and the same was true of the PlayStation 3. However, given the aforementioned trivia, is it possible that Sony could skip on the number four?

It’s already adapted its naming conventions with the PlayStation Vita. Prior to release, many expected the console to be named the PlayStation Portable 2, but clearly the manufacturer wanted a change. It’s unclear what the catalyst for the adjustment was, but it may have come down to the PSP brand’s mitigated commercial appeal in Western territories.New life While the portable sold extremely well – particularly in its native Japan – there was a stigma that the system was commercial flop in some parts of the world.

New life

That’s speculation on our part, though, and it's more likely that the platform holder wanted to introduce something new. In which case, it’s not out of the realm of possibility that the company may do the same with its next home console. PlayStation Orbis, for example, is one phrase that’s been paraded about a lot over the past twelve months. While the title is more likely a codename, it does have a marketable ring to it. Orbis generally means circle, which complements the Vita well. The latter is, of course, Latin for ‘life’, setting up a brand-wide ‘Circle of Life’ tagline. It certainly sounds like the kind of thing that a marketing team and focus group would concoct.


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